Hey, I’m Alexa.
I design smarter SaaS, AI, and mixed reality experiences — with strategy, soul, and a dash of humour.
Currently making impact at Meta. Previously leading teams at PropertyGuru. Based in Singapore.
Services
UX Research & Strategy
I build the base for experience improvements through user interviews, usability testing, focus groups, and online surveys to design with data in mind.
iOS & Android App Design
I offer native app design services for iOS and Android, including user interface and user flow design, wireframing and prototyping, and developer collaboration.
Responsive Web Design
I craft seamless websites for brands to get the refresh that they deserve. Regardless of screen size, the experience is always optimised with my touch.
AR/VR Design
I help organisations pioneer their step into the future with immersive experience design through augmented & virtual reality. The future is now.
About
I'm Alexa. Yes, like the Amazon thing.
I've been deep in product design for 10 years or so and I pride myself on being a Swiss Army Knife for any problem that needs solving.
Currently at Meta with the Foundations team - building core experiences that empower experiences behind Facebook, Instagram, Whatsapp, Messenger and Workplace.
Experience
Meta
Product designer
June 2025 - Present
PropertyGuru
Lead Product designer
Sep 2023- Mar 2025
OnlinePajak
Senior Product designer
May 2022- Sep 2023